One of the oldest and still most effective ways for advertising a corporate identity and the products and services offered is through a brochure. A brochure (also referred to as a pamphlet) is a type of leaflet. Brochures are most commonly found at places that tourists frequently visit major shops and tourist attractions. It is also very common for sales people to bring brochures to a meeting with a customer and leave a few on the table after the meeting. This is a great way to remind the customer on the products and services available and when designed right the contact information for the relevant people is easy to find.
Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost. Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.
For this article I have found more than 60 well designed brochures that I hope will be a source of inspiration.
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